Privacy Policy

Emporium Lane Privacy Policy

At Emporium Lane, we value your privacy and are committed to protecting your personal information. This policy outlines how we collect, use, disclose, and manage your information when you interact with us online, in-store, or through our marketing communications.

Collection of Personal Information

We collect personal information that you voluntarily provide to us, such as:

  • Contact Information: Name, address, email address and mobile phone number.
  • Transactional Information: Purchase history, payment details, shipping preferences and payment methods, including Buy Now, Pay Later services such as Afterpay.
  • Website Usage: Information about how you interact with our website, including pages visited and products viewed.

How We Use Your Information

We use your personal information for the following purposes:

  • Order Processing and Fulfilment: To process your orders, arrange deliveries and provide customer support.
  • Marketing Communications: With your consent, to send you email and SMS messages about our latest products, promotions and events. You can opt out at any time by using the unsubscribe link or replying STOP to SMS.
  • Website Improvement: To analyse website traffic and usage patterns, helping us improve your shopping experience.
  • Legal Compliance: To comply with applicable laws and regulations.

Disclosure of Personal Information

We will never sell or rent your personal information to third parties. However, we may share your information with trusted service providers who assist us in operating our business, including:

  • Shopify – our e-commerce platform, which securely stores your data and processes online transactions.
  • Afterpay – a third-party payment provider that processes Buy Now, Pay Later transactions.
  • Klaviyo and Shopify Email – our email marketing platforms, which help us manage and send marketing messages.
  • Google Analytics – a web analytics service that helps us understand how customers use our website.

We may also disclose your personal information if required by law or to protect our rights or safety.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your SMS opt-in or consent status, with third-party providers that help us deliver these messages, including platform providers and telecommunications companies.

Data Security

We take reasonable precautions to protect your personal information from unauthorised access, loss or misuse. We use secure servers, SSL encryption technologies and industry-standard practices to safeguard your data.

Your Rights and Choices

You have the right to:

  • Access and Correct: Request access to your personal information and correct any inaccuracies.
  • Opt Out: Withdraw your consent for marketing communications at any time.
  • Deletion: Request the deletion of your personal information, subject to legal requirements.

To exercise any of these rights, please contact us using the details below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic and personalise content. You can manage your cookie preferences through your browser settings.

Children’s Privacy
Our website and services are intended for general audiences and are not specifically targeted to children under the age of 15. We do not knowingly collect personal information from individuals under 15 without the involvement of a parent or guardian.

If we become aware that we have unintentionally collected personal information from someone under the age of 15 without appropriate consent, we will take reasonable steps to delete it promptly.

If you believe this may have occurred, please contact us at hello@emporiumlane.com.au

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. The most current version will always be available on our website, and the “Last Updated” date will be revised accordingly.

Contact Us

If you have any questions or concerns about this privacy policy or how we handle your personal information, please contact us at:

Email: hello@emporiumlane.com.au
Phone: 07 4667 1374

Australian Privacy Principles

We are committed to complying with the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Cth).

Last Updated: 9th June 2025